nomen est omen

What better way to start our blog than by talking about how we came to choose our own name?

It’s a little unusual compared to other start-up trends at the moment, but “nous” (which rhymes with “house”) was a clear winner with the founders. It has three meanings in three languages and each one fits us well!

The best way to predict the future is to invent it

Alan Kay

Nous = “New” (Catalan)

We might be taking Alan a bit more literally than he imagined here! Our GAIN prediction game and its sibling fund certainly represent a unique new business model, but we actually believe this is the start of a new industry.

Nous = “We, Us” (French)

Our business is built on working together with the world and embracing its wonderful diversity. This is why our company values are empowerment, diversity and opportunity – both for our employees and for the world.

Nous = “Smarts, Intelligence, Intuition” (English)

We believe that we have the right skills to help people find their hidden talents and bring them out into the open. This, our strength, is also the source of our most humbling moments when we find out just how amazing you are. Nous exists to discover, nurture and celebrate your intuition and talent.

Bonus: 脑思 = “brain-think” (Chinese)

In China we plan to use the characters 脑思 (pronounced very closely to the English as “nao-su”). This is not an actual word but the characters translate quite closely to the English meaning as “brain-think”.

Nous is for you.

We’re still only eight months old but we’ve got some big dreams! We look forward to sharing them with you.



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